
Apple, Inc., maintains strong sells in the electronics market despite an economic recession. While overall the industry is expecting flat growth in the fourth-quarter, will probably see positive growth once numbers are released given that the company’s stores have been the busiest among all electronics retailers, including the giant BestBuy.
Apple’s success has been driven by the iPhone and the iPod Touch. Although both are still pricey, during a recession consumers spend less overall, but are also more likely to buy high-value goods given their reputation to be more durable. Consumers are more eager to find goods worth their money.
The iPod is third most searched for product on Google and on Amazon’s top 20 sales, 6 iPods are featured. The iPod’s sales are of course boosted by Apple’s digital music and movie online store iTunes, but also by the over 10,000 applications new available for the iPod Touch and iPhone. Over 300 million applications have been downloaded thus far.
iPods usually account for 40-50% of Apple’s fourth-quarter sales.
iPhone sales are becoming are larger share of Apple’s sales, with the iPhone now the #1 corporate phone ahead of the Blackberry.
If the iPhone is still to expensive to but, wait to the new year. There are inside reports from Wal-Mart that Apple intends to sell exclusively at Wal-Mart a $99 4GB iPhone.
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